Tracking customer engagement metrics is key to getting a detailed view of what’s making people stick around and engage with your content. By using the data from the way people connect with your business, you can improve engagement strategies for your customers. For instance, 86% of buyers won’t mind paying more for a better experience and engagement, so in this article, we are going to talk about 5 customer engagement metrics to track and improve the engagement of the user in your website .
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Customer acquisition cost (CAC) is a metric that represents the total cost of acquiring a new customer, including the costs of sales and marketing efforts.
To calculate CAC, use the following formula:
For example, if a company spends $100 on marketing annually and acquires 100 customers in the same year, its CAC is $1.00
Conversion rate is a critical marketing metric that shows you how well your marketing is achieving intended outcomes by showing you the proportion of users out of the entire exposed audience that completes a desired action.
Refers to the percentage of visitors who leave your website after viewing only one page. and its very important metric as it counts as a Google ranking factor, with a good bounce rate typically around 40% or lower, while a rate of 60% or higher may indicate the need to evaluate page content.
Overall, focusing on retention rate is a powerful way to build a sustainable and profitable business.
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